Bismillahhirrahmanirrahim...
Nowadays,my self motivation is so down.
why? why? why?
what to do?
just when family and neighbour also my beloved friend give me a high motivation word, my self motivation is high just at that time. when at onether time i feel so weak.
why i feel like that?
oh, SITI SARAH BINTI OTHMAN!
UP3x!
You are so danger!
p/s: sebenarnya tgh nk siapkan esemen yg tergantung, boleh je lg.. buka blog.
danger betul!
"DONT FOLLOW MY BEHAVIOUR BECAUSE YOU WILL BE IN DANGER"
Monday, September 20, 2010
Sunday, September 19, 2010
Bismillahhirrahmanirrahim...
Alhamdulillah, segala puji-pujian hanya bagi Allah S.W.T
Raya tahun ini agak meriah. Seronok dapat menyambut Syawal yang hanya datang setahun sekali selepas berhempas- pulas mengumpul pahala di bulan Ramadhan yang mulia dan penuh dengan keberkatan.
Tahun ini sarah dan keluarga pula datang menziarahi sanak-saudara di lebaran kali ini. Jalan2x di sekitar Melaka je.
ha...
x lupa juga..
td baru je beraya kt n9. g umah Bibik Melah and Pak Cik Rawi.
wu...
mencabar sungguh!
sian.. Kak Ngah
belok sana, belok sini dh sampai...
First time jalan jauh le katakan...
hehe
Dan lebaran kali ini juga, banyak mencabar kesabaran
hehe
manyak kuih muih ma...
masuk lauk-pauk g...
heh heh heh...
makan3x....
haha
ops!
lupa plak
hari rabu minggu lepaS
dapat anak buah...
comey!
merah2x muko ae
ee.. geram!
lelaki, panggil Fikri.
ha.. tulah
anak Kak Cik
erm...
dah jadi ibu dah...
hah!
hehe
bulan rayo ni memang murah rezeki!
Alhamdulillah
Kak Lang jumpa kucing gebu
tengah mengandung, bulat!
panggil Bella.
cantik name.
erm..
x sabar tunggu Bella beranak
mesti anak dia comey2x and bulat2x gebu
macam mak dia gk.
haha
^_^
Overall,
sarah sangat seronok beraya bersama2x keluarga tahun ini. cuma tulah... abg Anas x de..
cian.. dia x pat cuti..
huhu
erm..
rindu la pulak kt Abg Anas,
rindu nk buli Abg Anas
hahaha
Alhamdulillah, segala puji-pujian hanya bagi Allah S.W.T
Raya tahun ini agak meriah. Seronok dapat menyambut Syawal yang hanya datang setahun sekali selepas berhempas- pulas mengumpul pahala di bulan Ramadhan yang mulia dan penuh dengan keberkatan.
Tahun ini sarah dan keluarga pula datang menziarahi sanak-saudara di lebaran kali ini. Jalan2x di sekitar Melaka je.
ha...
x lupa juga..
td baru je beraya kt n9. g umah Bibik Melah and Pak Cik Rawi.
wu...
mencabar sungguh!
sian.. Kak Ngah
belok sana, belok sini dh sampai...
First time jalan jauh le katakan...
hehe
Dan lebaran kali ini juga, banyak mencabar kesabaran
hehe
manyak kuih muih ma...
masuk lauk-pauk g...
heh heh heh...
makan3x....
haha
ops!
lupa plak
hari rabu minggu lepaS
dapat anak buah...
comey!
merah2x muko ae
ee.. geram!
lelaki, panggil Fikri.
ha.. tulah
anak Kak Cik
erm...
dah jadi ibu dah...
hah!
hehe
bulan rayo ni memang murah rezeki!
Alhamdulillah
Kak Lang jumpa kucing gebu
tengah mengandung, bulat!
panggil Bella.
cantik name.
erm..
x sabar tunggu Bella beranak
mesti anak dia comey2x and bulat2x gebu
macam mak dia gk.
haha
^_^
Overall,
sarah sangat seronok beraya bersama2x keluarga tahun ini. cuma tulah... abg Anas x de..
cian.. dia x pat cuti..
huhu
erm..
rindu la pulak kt Abg Anas,
rindu nk buli Abg Anas
hahaha
Thursday, September 2, 2010
The main steps in marketing research
Bismillahhirrahmanirrahim...
Saat ini,
waktu makin bergulir
meniti saat
munculnya pagi.
Atas desakan
yg terlintas difikiran
kuturutkan juga
agar hati gembira.
wookeyh! terus kepada tujuan.
There have six step in marketing research.
1) Identifying and defining your problem.
- Your problem or issue will likely be recognized by one or more levels of management.
* Addition:
a. Marketing manager and the researcher must work closely together to define the problem carefully and they must agree on the research objectives.
b. Isolate and identify the problem, not the symptoms because symptoms and problems can be confusing.
c. Researcher must prepare a written statement that clarify any ambiguity about what the research is intended to accomplish (research proposal).
d. Formulating a series of research questions and hypotheses adds clarity to the statement of the marketing problems.
> Problem statement- the actual problem that need to be solved.
> Research objectives- the goal of the research (why we conduct the research).
> Research questions- what we would like to accomplish (more specifically)
> Hypothesis- an unproven proposition or supposition that tentatively explains certain facts or phenomena, a probable answer to aresearch questions( answer the research question).
2) Developing your approach
- Your approach should be developed almost exclusively around a defined set of objectives.
- Should consists of an honest assessment of your team's market research skills, establishing a budget, understanding your environment and itsinfluencing factors, developing an analysis model, and formulating hypotheses.
* Addition:
a. Researcher can employ four basic techniques of gathering information:
1. Secondary data (historical data)
- Company: annual reports, sales reports.
- Public or university library (previous thesis or case studies, journals, books, statisticals report on population)
- Internet
2. Pilot studies (trial)
- informal data collection methods like focus group interview.
3. Case studies
- An exploratory research techniques that intensively investigate one or few situations similar to the problem situation.
4. Experience surveys
- Which individuals who are knowledgeable about particular research problem are questioned.
3) Research design
- A framework for the designing your marketing research program should be apparent.
- Requiring the greatest amount of thought, time and expertise-and is the point
at which the less experienced will obtain assistance from an internal/external market research expert.
- Includes incorporating knowledge from secondary information analysis, qualititative research, methodology selection, question measurement & scale selection, questionnaire design, sample design & size and determining data analysis to be used.
4) Collecting the data
- Often called data collection or survey fielding.
- Ponit at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segment.
- There a variety of data collection methodologies to consider.
* Addition:
a. Sampling units- the category/characteristics of sample(unit of analysis)
b. Sample size- how big the sample be? Typically larger. samples are more precise than smaller ones, but proper probability sampling can allow a small proportion to give a reliable measure of the whole.
c. There are two basics sampling techniques:
1. Probability (simple random samples, stratified sampling, quota samples, cluster sampling)
2. non-probability sampling(personal judgement, convenient sampling, snowballing technique).
5) Performing data analysis
- All analysis that can be performed, from complex to simple, depend on how the questionnaire was constructed.
- Less complex analysis on smaller data sets can be handled with any of a number of office suite tools.
- More complex analysis and larger data sets require dedicated market research
analysis software.
- Types of analysis that might be performed are simple frequency distribution, cross tabs analysis, multiple regression (driver analysis), cluster analysis, factors analysis, perceptual mapping (multidimensional scaling), structual equation modelingand data mining.
6) Reporting and presentation
- All business critical information and knowledge that comes from your market research investment are limited by how they are presented to decision makers.
- There are as many reporting styles as there are research reports, but some are
definitely better than others, and there are difinitely trends to be aware of.
* Addition: The report can be presented in the form of tables, charts, or graphs in order to show the summary of the findings.
Alhamdulillah, siap!
hehe
So, bolehlah baca balik for mid-term 8.30 nanti.
haha
ps: Korang nk bace bleh je..
wt tmbh pengetahuan..
^_^
Saat ini,
waktu makin bergulir
meniti saat
munculnya pagi.
Atas desakan
yg terlintas difikiran
kuturutkan juga
agar hati gembira.
wookeyh! terus kepada tujuan.
There have six step in marketing research.
1) Identifying and defining your problem.
- Your problem or issue will likely be recognized by one or more levels of management.
* Addition:
a. Marketing manager and the researcher must work closely together to define the problem carefully and they must agree on the research objectives.
b. Isolate and identify the problem, not the symptoms because symptoms and problems can be confusing.
c. Researcher must prepare a written statement that clarify any ambiguity about what the research is intended to accomplish (research proposal).
d. Formulating a series of research questions and hypotheses adds clarity to the statement of the marketing problems.
> Problem statement- the actual problem that need to be solved.
> Research objectives- the goal of the research (why we conduct the research).
> Research questions- what we would like to accomplish (more specifically)
> Hypothesis- an unproven proposition or supposition that tentatively explains certain facts or phenomena, a probable answer to aresearch questions( answer the research question).
2) Developing your approach
- Your approach should be developed almost exclusively around a defined set of objectives.
- Should consists of an honest assessment of your team's market research skills, establishing a budget, understanding your environment and itsinfluencing factors, developing an analysis model, and formulating hypotheses.
* Addition:
a. Researcher can employ four basic techniques of gathering information:
1. Secondary data (historical data)
- Company: annual reports, sales reports.
- Public or university library (previous thesis or case studies, journals, books, statisticals report on population)
- Internet
2. Pilot studies (trial)
- informal data collection methods like focus group interview.
3. Case studies
- An exploratory research techniques that intensively investigate one or few situations similar to the problem situation.
4. Experience surveys
- Which individuals who are knowledgeable about particular research problem are questioned.
3) Research design
- A framework for the designing your marketing research program should be apparent.
- Requiring the greatest amount of thought, time and expertise-and is the point
at which the less experienced will obtain assistance from an internal/external market research expert.
- Includes incorporating knowledge from secondary information analysis, qualititative research, methodology selection, question measurement & scale selection, questionnaire design, sample design & size and determining data analysis to be used.
4) Collecting the data
- Often called data collection or survey fielding.
- Ponit at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segment.
- There a variety of data collection methodologies to consider.
* Addition:
a. Sampling units- the category/characteristics of sample(unit of analysis)
b. Sample size- how big the sample be? Typically larger. samples are more precise than smaller ones, but proper probability sampling can allow a small proportion to give a reliable measure of the whole.
c. There are two basics sampling techniques:
1. Probability (simple random samples, stratified sampling, quota samples, cluster sampling)
2. non-probability sampling(personal judgement, convenient sampling, snowballing technique).
5) Performing data analysis
- All analysis that can be performed, from complex to simple, depend on how the questionnaire was constructed.
- Less complex analysis on smaller data sets can be handled with any of a number of office suite tools.
- More complex analysis and larger data sets require dedicated market research
analysis software.
- Types of analysis that might be performed are simple frequency distribution, cross tabs analysis, multiple regression (driver analysis), cluster analysis, factors analysis, perceptual mapping (multidimensional scaling), structual equation modelingand data mining.
6) Reporting and presentation
- All business critical information and knowledge that comes from your market research investment are limited by how they are presented to decision makers.
- There are as many reporting styles as there are research reports, but some are
definitely better than others, and there are difinitely trends to be aware of.
* Addition: The report can be presented in the form of tables, charts, or graphs in order to show the summary of the findings.
Alhamdulillah, siap!
hehe
So, bolehlah baca balik for mid-term 8.30 nanti.
haha
ps: Korang nk bace bleh je..
wt tmbh pengetahuan..
^_^
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